What is red? Candy apple red, blood red, catsup red, rose red... to try and communicate a specific hue is difficult without some sort of coding system. Early in the 1900's, Albert Munsell, a professor at an art school in Boston developed a color system which offered a means to name colors. With a published system, people could be specific about which red they were referring. Munsell's system has been reworked for today's use with the Pantone color system, TRUEMATCH, CIE systems and others.
With respect to the arts, color was part of the realistic, visual representation of form, but one group of painters abandoned the traditional practices regarding color in painting. This group of artists were influenced by Cezanne, Van Gogh, and Gauguin. Led by Henri Matisse, they were known as the Fauves, or "the wild beasts." Their exuberant use of brilliant hues seem to disregard imitative color. Whereas other artists had used color as the description of an object, the Fauves let color become the subject of their painting. A painting in the "Fauvist Manner" was one that related color shapes; rather than unifying a design with line, compositions sought an expressiveness within the relationships of the whole. This turn from tradition brought an integrity to color in that color was regarded on its own merit.
The next several pages of this site offer a tutorial regarding color theory. After reviewing the information, I hope you will see that the successful use of color is not at all mystical, and that by understanding a few things about color, it is possible to incorporate into your designs with a confidence based on tested concepts and methods.
In the west, seasonal changes bring in changes in the landscape. While spring is rich with colour, autumn provides a restful view to the eye with its soft browns and ripe greens and winter brings in the whiteness of snow along with its stillness conveying the effect of sleepiness and hibernation. And if on the one hand there is joy and vivacity in spring, there is coolness in the abundance of the green forests, and a challenge in the dark rocks of the mountains and an immensity in the vast, barren stretches of sand.
On the question of birds, I have discovered that in their world there are endless color combinations. If green and grey birds mate, the new born chick has a lovely soft green color; if yellow and blue mate the chicks may be either a heightened blue or a softened yellow. No painter's effort can successfully capture the elusive world of nature.
Nevertheless, organization such as IBM, McDonald’s and Coca-Cola seem to have grass the understanding of the great importance in dealing with unlike cultures....
Nature's world of color, especially among the animals, has a deeper purpose than there variety. The colour of animals helps them to successfully camouflage themselves. If the toad is brown and mingles with the color of the earth, the frog merges with the green colour of the scum. The polar bear is white but not so the tropical bear. Fishes also have the ability to change colour in order tomingle with their surroundings as do some birds like the willow ptarmigan. Lizards also have different colors according to their surroundings - a desert lizard will be sand-colored while a lizard in a heavy monsoon area will be of greenish hue. Butterflies and insects also share this characteristic. This is not to say that animals and birds do not have bright colors which contrast with their surroundings. This also has a purpose. The bright colors of the peacock are not only a pleasure to the human eye but they also push the peahen into obscurity and offer her greater protection. A male bird may display some brilliant coloration to scare a rival. The Chinese ring-necked pheasant does exactly this, he puffs out his red pouches on the side of his neck when confronted by another male.
Malcolm Waters, in his book– ‘Globalization’ writes that “Globalization is a social process in which the constraints of geography on economic, political, social and cultural arrangements recede, in which people become increasingly aware that they are receding and in which people act acco...
When I was a little kid I used to have a kaleidoscope (a cylinder with mirrors in it, at one side there where all kinds of coloured beads and at the other side you could look through it. When you looked through it and turned it round, you saw all kinds of coloured figures.) After I looked through it for the first time I desperately tried to find out how it worked and where all those beautiful coloured figures came from. I understood that it had something to do with light and darkness, because there appeared no coloured image when I put my hand before the side where the light was going into the cylinder. It had also something to do with the beads, because one of my friends had a kaleidoscope without beads (he was always very rude with his toys so think he smashed his kaleidoscope against the wall or something) and it appeared that it didn’t work anymore.
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I finished by adding even more texture with metallic pens and darker inks. The interesting thing is with loud colours and heavy textures is; when everything is at the same level of loudness/colourfulness it all balances out and becomes one again.